1) Outcomes over activity
Clients are increasingly measuring consulting work by outcomes delivered, not hours consumed.
This is driving clearer KPIs, tighter project scopes, and better alignment between stakeholders from day one.
2) AI-enabled delivery
AI is being used to accelerate research, analysis, testing, content production, and internal workflows.
The best use cases are practical and focused: reducing time-to-value, not adding complexity.
3) Automation and smarter operations
More organisations are investing in workflow automation to remove repetitive tasks and reduce errors.
Consulting engagements increasingly include implementation support rather than purely strategic recommendations.
4) Security and compliance as a baseline
Security is no longer a late-stage checklist. It is being built into decisions from the first discovery workshop.
This includes privacy-by-design, access control, and better governance across data and tooling.
5) Brand clarity in crowded markets
As markets become more competitive, positioning and message clarity have become growth drivers.
The brands that win are the ones that communicate simply, consistently, and with strong proof.